Category analysis identifies factors that significantly impact the attractiveness of a product category in which the product competes at a given point in time.

Question

Quizplus · Accepted Answer

Category analysis involves evaluating various factors such as market trends, customer preferences, and competitive dynamics that influence the attractiveness and potential profitability of a product category. This helps businesses understand the current state and potential of the market in which their product competes.

Category Analysis Identifies Factors That Significantly Impact the Attractiveness of a Product