Identify the INCORRECT statement pertaining to marketing plans
A) They generally have a quarterly horizon
B) They focus on a product or one or more product lines
C) They involve situation analysis
D) They make use of information from the sales force
E) They include objectives, strategies and programs based on background analysis
Correct Answer:
Verified
Q8: Category analysis identifies factors that significantly impact
Q9: Decisions about pricing, channels of distribution, advertising
Q10: The final three parts of the marketing
Q11: A written document containing the guidelines for
Q12: The single most important activity of the
Q14: All of the following are benefits of
Q15: The length of the planning period is
Q16: The Internet has
A) Had an extremely limited
Q17: Marketing planning
A) Is done at the higher
Q18: The strategic plan
A) Is an operational document
B)
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