All of the following are benefits of having a written marketing plan EXCEPT:
A) It calls for disciplined thinking
B) It provides a vehicle for communications between functional areas of the firm
C) It ensures that prior strategies that failed are forgotten
D) It pinpoints responsibility for achieving results by a specified date
E) It provides continuity when management turnover occurs
Correct Answer:
Verified
Q9: Decisions about pricing, channels of distribution, advertising
Q10: The final three parts of the marketing
Q11: A written document containing the guidelines for
Q12: The single most important activity of the
Q13: Identify the INCORRECT statement pertaining to marketing
Q15: The length of the planning period is
Q16: The Internet has
A) Had an extremely limited
Q17: Marketing planning
A) Is done at the higher
Q18: The strategic plan
A) Is an operational document
B)
Q19: Which of the following is typically NOT
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