Which of the following is typically NOT an objective of a marketing plan?
A) To define the current situation facing the product
B) To encourage careful and disciplined thinking
C) To establish a market orientation
D) To set broad objectives at the corporate level
E) To pinpoint responsibility for achieving product objectives
Correct Answer:
Verified
Q14: All of the following are benefits of
Q15: The length of the planning period is
Q16: The Internet has
A) Had an extremely limited
Q17: Marketing planning
A) Is done at the higher
Q18: The strategic plan
A) Is an operational document
B)
Q20: Competitor orientation is especially important in today's
Q21: According to research a significant and positive
Q22: Critical oversights during the planning process are
Q23: The advantage of structure in the planning
Q24: While the appropriate length for planning documents
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