According to research a significant and positive relationship exists between all of the following, EXCEPT the firm's degree of

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A significant and positive relationship exists between a firm's degree of customer orientation, competitor orientation, interfunctional coordination, and performance. However, a selling orientation does not necessarily correlate positively with these factors, as it focuses more on immediate sales rather than building long-term relationships with customers or understanding competitors, which can lead to improved performance.

According to Research a Significant and Positive Relationship Exists Between