The concept of "share of the customer"is the
A) top of mind awareness level a customer has of a particular firm
B) market share a firm has with a particular market segment
C) share of lifetime value of a customer that a particular firm has
D) percentage of a customer's total business that a particular firm has

Question

Quizplus · Accepted Answer

The concept of "share of the customer"is the percentage of a customer's business that a particular firm has. The goal of a firm is to increase their share of the customer's business.

The Concept of "Share of the Customer"is the