_____ is a database application program that is designed to build long-term loyalty with customers through the use of a personal touch.
A) Customer relationship management (CRM)
B) Database marketing
C) Direct marketing
D) Data mining
Correct Answer:
Verified
Q175: While a business can track purchase history
Q176: Typical decisions that can be made through
Q177: The process of analyzing customer data to
Q178: The most common use of data mining
Q179: Marketing programs developed through information gathered from
Q181: Developing a CRM program requires all of
Q182: Customer relationship management is based on the
Q183: The concept of "share of the customer"is
Q184: The promotion of a product from the
Q185: Typical direct marketing venues include all of
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