The promotion of a product from the producer directly to the consumer or business user without any type of intermediary is called
A) data mining
B) direct marketing
C) database marketing
D) data warehousing
Correct Answer:
Verified
Q179: Marketing programs developed through information gathered from
Q180: _ is a database application program that
Q181: Developing a CRM program requires all of
Q182: Customer relationship management is based on the
Q183: The concept of "share of the customer"is
Q185: Typical direct marketing venues include all of
Q186: The key to a direct marketing program
Q187: The most common form of direct marketing
Q188: Using the firm's database, a direct marketing
Q189: When it comes to reading direct mail
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