The process of analyzing customer data to determine patterns, profiles, or relationships for the purpose of customer profiling or predicting purchase behavior is
A) data warehousing
B) geocoding
C) data mining
D) database marketing

Question

Quizplus · Accepted Answer

Data mining involves analyzing large datasets to discover patterns and relationships, which can be used for customer profiling and predicting purchase behavior.

The Process of Analyzing Customer Data to Determine Patterns, Profiles