While a business can track purchase history of its customers, the best source of information about each customer in terms of psychographic, lifestyles, attitudes, interest, media habits and brand purchase preferences is
A) the company's customer records
B) commercial database firms
C) government census records
D) for the company to hire a marketing research firm to gather the information

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The Answer of While a business can track purchase history of its customers, the best source of information about each customer in terms of psychographic, lifestyles, attitudes, interest, media habits and brand purchase preferences is
A) the company's customer records
B) commercial database firms
C) government census records
D) for the company to hire a marketing research firm to gather the information

While a Business Can Track Purchase History of Its Customers