Frequency programs have all of the following characteristics except
A) they are offered only to a firm's best customers
B) they require multiple purchases over a period of time
C) there is a formal method for accumulating points or credits for purchases
D) there is a standardized redemption process
Correct Answer:
Verified
Q151: The best sales promotion to entice current
Q152: For customers to switch brands, a company
Q153: A consumer promotion involving two or more
Q154: A consumer promotion offered to customers that
Q155: The consumer promotion that is aimed at
Q157: A consumer promotion that involves a free
Q158: According to a survey by Supermarket News,
Q159: Price-offs have the greatest impact on
A) current
Q160: From a firm's perspective, price-offs are an
Q161: A consumer promotion that provides cash reimbursement
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