From a firm's perspective, price-offs are an excellent consumer promotion tool for boosting sales because
A) consumers who use competing brands will switch
B) the impact is almost instantaneous
C) price-sensitive consumers will make an immediate purchase
D) the change in sales lasts beyond the price-off promotion
Correct Answer:
Verified
Q155: The consumer promotion that is aimed at
Q156: Frequency programs have all of the following
Q157: A consumer promotion that involves a free
Q158: According to a survey by Supermarket News,
Q159: Price-offs have the greatest impact on
A) current
Q161: A consumer promotion that provides cash reimbursement
Q162: The primary objective for offering a rebate
Q163: The consumer promotion that involves placing branded
Q164: Companies use the product placement consumer promotion
Q165: Studies by the Point-of-Purchase Advertising Institute (POPAI)
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