Studies by the Point-of-Purchase Advertising Institute (POPAI) found that the cost of point-of-purchase displays per thousand impressions was about the same as for _____ advertising.

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Studies by the Point-of-Purchase Advertising Institute (POPAI) found that the cost of point-of-purchase displays per thousand impressions was about the same as for outdoor advertising, which is $6.50 per thousand.

Studies by the Point-Of-Purchase Advertising Institute (POPAI) Found That the Cost