The most effective point-of-purchase displays are those that
A) offer a coupon, contest or sweepstakes to consumers
B) offer samples of the product
C) highlight a brand and a theme that are consistent with the brand's IMC thrust
D) offer the consumer some type of sales promotion
Correct Answer:
Verified
Q162: The primary objective for offering a rebate
Q163: The consumer promotion that involves placing branded
Q164: Companies use the product placement consumer promotion
Q165: Studies by the Point-of-Purchase Advertising Institute (POPAI)
Q166: Point-of-purchase displays generate anywhere from 2 to
Q168: Within the retail environment, the first task
Q169: Expenditures used by manufacturers and other members
Q170: Trade promotions have grown from $8 billion
Q171: In 1990, trade promotions accounted for 35
Q172: For manufacturers, the overarching goal of trade
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