Companies use the product placement consumer promotion because
A) it is cheaper than purchasing television advertisements
B) the feelings and emotions viewers have for the actors will transfer to the product they are using
C) it is more effective in terms of brand recall and brand recognition than advertising on the television show or movie
D) of the clutter in advertising and most viewers will notice the product in a movie or television show
Correct Answer:
Verified
Q159: Price-offs have the greatest impact on
A) current
Q160: From a firm's perspective, price-offs are an
Q161: A consumer promotion that provides cash reimbursement
Q162: The primary objective for offering a rebate
Q163: The consumer promotion that involves placing branded
Q165: Studies by the Point-of-Purchase Advertising Institute (POPAI)
Q166: Point-of-purchase displays generate anywhere from 2 to
Q167: The most effective point-of-purchase displays are those
Q168: Within the retail environment, the first task
Q169: Expenditures used by manufacturers and other members
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents