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Companies Use the Product Placement Consumer Promotion Because

Question 164

Multiple Choice

Companies use the product placement consumer promotion because


A) it is cheaper than purchasing television advertisements
B) the feelings and emotions viewers have for the actors will transfer to the product they are using
C) it is more effective in terms of brand recall and brand recognition than advertising on the television show or movie
D) of the clutter in advertising and most viewers will notice the product in a movie or television show

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