The creative design process for an advertisement begins with information obtained from the account executive about the objectives of the advertisements or the ad campaign, the target audience, and any message themes that should be included.
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Q10: The decision to hire an advertising agency
Q11: With most products in the growth stage
Q12: The key representative of the advertising agency
Q13: The person who actually designs the advertisements
Q14: While most creatives work for advertising agencies,
Q16: Advertising objectives should be specific, measurable, and
Q17: The Dockers for Women line was launched
Q18: Almost every product can be advertised using
Q19: The most common emotional appeals focus on
Q20: Fear appeals work because they increase viewer's
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