Almost every product can be advertised using any of the six appeals and often an advertisement will utilize more than one appeal.
Correct Answer:
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Q13: The person who actually designs the advertisements
Q14: While most creatives work for advertising agencies,
Q15: The creative design process for an advertisement
Q16: Advertising objectives should be specific, measurable, and
Q17: The Dockers for Women line was launched
Q19: The most common emotional appeals focus on
Q20: Fear appeals work because they increase viewer's
Q21: Many viewers will remember an ad with
Q22: Research has shown that using sex or
Q23: While the sex appeal can be used
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