Many viewers will remember an ad with a fear appeal better than one with a rational, upbeat argument.
Correct Answer:
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Q16: Advertising objectives should be specific, measurable, and
Q17: The Dockers for Women line was launched
Q18: Almost every product can be advertised using
Q19: The most common emotional appeals focus on
Q20: Fear appeals work because they increase viewer's
Q22: Research has shown that using sex or
Q23: While the sex appeal can be used
Q24: Music is an important component of broadcast
Q25: Rational appeals are used in many advertisements,
Q26: A rational appeal is an effective means
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