Music is an important component of broadcast ads because it helps to gain people's attention and link them emotionally to the product being advertised.
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Q19: The most common emotional appeals focus on
Q20: Fear appeals work because they increase viewer's
Q21: Many viewers will remember an ad with
Q22: Research has shown that using sex or
Q23: While the sex appeal can be used
Q25: Rational appeals are used in many advertisements,
Q26: A rational appeal is an effective means
Q27: Message strategies fall into three categories: cognitive,
Q28: Although the cognitive message strategy works well
Q29: Animation executions were originally used by advertisers
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