Rational appeals are used in many advertisements, especially in print ads and for business-to-business ads.
Correct Answer:
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Q20: Fear appeals work because they increase viewer's
Q21: Many viewers will remember an ad with
Q22: Research has shown that using sex or
Q23: While the sex appeal can be used
Q24: Music is an important component of broadcast
Q26: A rational appeal is an effective means
Q27: Message strategies fall into three categories: cognitive,
Q28: Although the cognitive message strategy works well
Q29: Animation executions were originally used by advertisers
Q30: In terms of U.S. advertising media spending,
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