In terms of U.S. advertising media spending, the top three categories of media spending are newspapers, television, and radio.
Correct Answer:
Verified
Q25: Rational appeals are used in many advertisements,
Q26: A rational appeal is an effective means
Q27: Message strategies fall into three categories: cognitive,
Q28: Although the cognitive message strategy works well
Q29: Animation executions were originally used by advertisers
Q31: If ad spending for both cable and
Q32: Over 40 percent of advertising in Japan
Q33: Currently, a Nielsen rating of 1 point
Q34: When reporting Nielsen ratings, the "share" is
Q35: The cost per thousand (CPM) is the
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