When reporting Nielsen ratings, the "share" is the percent of households that have television sets turned on and are watching a particular program.

Name: When reporting Nielsen ratings, the "share" is the percent of households that have television sets turned on and are watching a particular program.
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The "share" in Nielsen ratings refers to the percentage of households with their TVs on that are watching a specific program, indicating its relative popularity among active viewers.

When Reporting Nielsen Ratings, the "Share" Is the Percent of Households