The cost per thousand (CPM) is the cost of reaching 1,000 members of a media vehicle's audience.
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Q30: In terms of U.S. advertising media spending,
Q31: If ad spending for both cable and
Q32: Over 40 percent of advertising in Japan
Q33: Currently, a Nielsen rating of 1 point
Q34: When reporting Nielsen ratings, the "share" is
Q36: The average cost of producing a national
Q37: Because of the high frequency of television
Q38: The primary print media of magazines, newspapers,
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