Message strategies fall into three categories: cognitive, affective, and behavioral.
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Q22: Research has shown that using sex or
Q23: While the sex appeal can be used
Q24: Music is an important component of broadcast
Q25: Rational appeals are used in many advertisements,
Q26: A rational appeal is an effective means
Q28: Although the cognitive message strategy works well
Q29: Animation executions were originally used by advertisers
Q30: In terms of U.S. advertising media spending,
Q31: If ad spending for both cable and
Q32: Over 40 percent of advertising in Japan
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