Fear appeals work because they increase viewer's attention, interest, and persuasion.
Correct Answer:
Verified
Q15: The creative design process for an advertisement
Q16: Advertising objectives should be specific, measurable, and
Q17: The Dockers for Women line was launched
Q18: Almost every product can be advertised using
Q19: The most common emotional appeals focus on
Q21: Many viewers will remember an ad with
Q22: Research has shown that using sex or
Q23: While the sex appeal can be used
Q24: Music is an important component of broadcast
Q25: Rational appeals are used in many advertisements,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents