The premise of a(n) _____ appeal is that consumers will stop, look at the ad, and be interested in reading the copy or listen to what is being said.

Question

Quizplus · Accepted Answer

The premise of a rational appeal is that consumers will stop, look at the ad, and be interested in reading the copy or listen to what is being said, especially for products that involve a higher level of cognitive reasoning.

The Premise of A(n) _____ Appeal Is That Consumers Will