The Goal of Using a Cognitive Message Strategy Is to Develop

The goal of using a cognitive message strategy is to develop

A) a positive attitude toward the brand by presenting rational arguments about the product's attributes or benefits
B) an emotional response in the audience that will lead to positive feelings for the brand being advertised
C) a desire to act in some way, such as make an inquiry or make a purchase
D) a positive attitude toward the brand by creating positive feelings toward that brand