If an advertisement for milk presents information about the fact that milk has calcium and it can prevent bone diseases, the ad is using a(n) _____ message strategy.
A) affective
B) cognitive
C) conative
D) brand
Correct Answer:
Verified
Q82: The message strategy is
A) the presentation of
Q83: A cognitive message strategy is
A) the presentation
Q84: An affective message strategy is
A) the presentation
Q85: A conative message strategy is
A) the presentation
Q86: The goal of using a cognitive message
Q88: Affective message strategies tend to be used
Q89: A Purina advertisement shows small puppies being
Q90: An advertisement for Purina Dog food has
Q91: In terms of advertising execution, animation
A) involves
Q92: In terms of advertising execution, the slice-of-life
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