A conative message strategy is
A) the presentation of rational arguments or pieces of information to consumers
B) designed to invoke feelings and emotions within the audience
C) designed to elicit some type of audience behavior, such as a purchase or inquiry
D) the primary tactic an advertisement will use to deliver a message
Correct Answer:
Verified
Q80: In terms of ad appeal, both _
Q81: The premise of a(n) _ appeal is
Q82: The message strategy is
A) the presentation of
Q83: A cognitive message strategy is
A) the presentation
Q84: An affective message strategy is
A) the presentation
Q86: The goal of using a cognitive message
Q87: If an advertisement for milk presents information
Q88: Affective message strategies tend to be used
Q89: A Purina advertisement shows small puppies being
Q90: An advertisement for Purina Dog food has
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