A retailer is offered a free case of batteries for every 10 that are purchased from the manufacturer. This would be an example of
A) direct marketing
B) a consumer, or sales, promotion
C) a trade promotion
D) database marketing
Correct Answer:
Verified
Q58: Database marketing refers to
A) the collection, analysis,
Q59: Direct marketing refers to
A) the collection, analysis,
Q60: Traditionally, the promotional mix included all of
Q61: Traditionally, the promotional mix included all of
Q62: All of the following situations would normally
Q64: A coupon for $2.00 off a medium-size
Q65: The amount of money spent on trade
Q66: Companies that sell high cost products to
Q67: According to the American Productivity & Quality
Q68: According to the American Productivity & Quality
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