Database marketing refers to
A) the collection, analysis, and use of large volumes of customer data to develop marketing programs and customer profiles
B) marketing directly to retailers to encourage them to purchase and stock a product, thereby eliminating other members of the channel
C) a direct communication approach between the buyer and seller with the express purpose of selling a product
D) the promotion of a product from the producer directly to the consumer or business user without the use of any type of channel member
Correct Answer:
Verified
Q53: Advertising refers to
A) a communication venue that
Q54: Public relations refers to
A) a communication venue
Q55: Sales, or consumer, promotions refer to
A) incentives
Q56: Trade promotions refer to
A) incentives to encourage
Q57: Personal selling refers to
A) incentives to encourage
Q59: Direct marketing refers to
A) the collection, analysis,
Q60: Traditionally, the promotional mix included all of
Q61: Traditionally, the promotional mix included all of
Q62: All of the following situations would normally
Q63: A retailer is offered a free case
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