Personal selling refers to
A) incentives to encourage end-users or consumers to purchase a product
B) incentives directed toward channel members to encourage them to purchase, stock, or push a product through the channel
C) a direct communication approach between the buyer and seller with the express purpose of selling a product
D) the promotion of a product from the producer directly to the consumer or business user without the use of any type of channel member
Correct Answer:
Verified
Q52: Integrated marketing communications involve communicating to
A) customers
B)
Q53: Advertising refers to
A) a communication venue that
Q54: Public relations refers to
A) a communication venue
Q55: Sales, or consumer, promotions refer to
A) incentives
Q56: Trade promotions refer to
A) incentives to encourage
Q58: Database marketing refers to
A) the collection, analysis,
Q59: Direct marketing refers to
A) the collection, analysis,
Q60: Traditionally, the promotional mix included all of
Q61: Traditionally, the promotional mix included all of
Q62: All of the following situations would normally
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