Integrated marketing communications involve communicating to
A) customers
B) channel members
C) employees and other stakeholders
D) all of the above
Correct Answer:
Verified
Q47: In terms of global operations, with standardization
Q48: _ is(are) all forms of external communications
Q49: Promotions refer to
A) a communication venue that
Q50: Integrated marketing communications refer to
A) a communication
Q51: _ refers to the coordination and integration
Q53: Advertising refers to
A) a communication venue that
Q54: Public relations refers to
A) a communication venue
Q55: Sales, or consumer, promotions refer to
A) incentives
Q56: Trade promotions refer to
A) incentives to encourage
Q57: Personal selling refers to
A) incentives to encourage
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