Integrated Marketing Communications Refer to

Integrated marketing communications refer to

A) a communication venue that addresses issues an organization faces and represents the organization to the public, media, and various stakeholders
B) all forms of external communications directed toward consumers and businesses with an ultimate goal of developing customers
C) the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program
D) any form of paid communication directed to an organization's customers and/or other stakeholders