Public relations refers to
A) a communication venue that addresses issues an organization faces and represents the organization to the public, media, and various stakeholders
B) all forms of external communications directed toward consumers and businesses with an ultimate goal of developing customers
C) the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program
D) any form of paid communication directed to an organization's customers and/or other stakeholders
Correct Answer:
Verified
Q49: Promotions refer to
A) a communication venue that
Q50: Integrated marketing communications refer to
A) a communication
Q51: _ refers to the coordination and integration
Q52: Integrated marketing communications involve communicating to
A) customers
B)
Q53: Advertising refers to
A) a communication venue that
Q55: Sales, or consumer, promotions refer to
A) incentives
Q56: Trade promotions refer to
A) incentives to encourage
Q57: Personal selling refers to
A) incentives to encourage
Q58: Database marketing refers to
A) the collection, analysis,
Q59: Direct marketing refers to
A) the collection, analysis,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents