Promotional pricing is the strategy of
A) reducing prices temporarily to increase sales in the short term
B) reducing prices temporarily to increase sales in the long term
C) modifying prices to coincide with a promotional campaign
D) modifying prices to coincide with an advertising campaign

Question

Quizplus · Accepted Answer

Promotional pricing is the strategy of reducing prices temporarily to increase sales in the short term. Firms have to be careful that the promotional price does not become the customers' reference price.

Promotional Pricing Is the Strategy of