When a grocery store advertises Easter candy below costs to generate traffic to the store in hope customers will purchase other items, it is using _____ pricing.
A) multiple-unit
B) product line
C) loss-leader
D) promotional

Question

Quizplus · Accepted Answer

The strategy described is known as loss-leader pricing, where a store sells a product at a loss to attract customers, hoping they will buy additional items at regular prices.

When a Grocery Store Advertises Easter Candy Below Costs to Generate