Selling men's suits at three price levels, such as $400, $300, and $200, is an example of
A) accessory pricing
B) captive-product pricing
C) byproduct pricing
D) product line pricing

Question

Quizplus · Accepted Answer

Selling men's suits at three price levels, such as $400, $300, and $200, is an example of product line pricing. This strategy allows customers to find a price line they are comfortable with.

Selling Men's Suits at Three Price Levels, Such as $400