The first step a consumer takes in reducing perceived purchase risk is to ask other consumers what firm they have used.

Name: The first step a consumer takes in reducing perceived purchase risk is to ask other consumers what firm they have used.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first step a consumer takes in reducing perceived purchase risk is to examine their own experiences. If they do not have adequate experience or are uncertain about the risk, then they will ask other consumers.

The First Step a Consumer Takes in Reducing Perceived Purchase