For services, distribution is defined as the availability and accessibility of a service to channel members.
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Q128: Because of the service characteristic of variability,
Q129: While most variability in a service is
Q130: Variability of a service refers to the
Q131: Involvement refers to the level of mental
Q132: For services, more so than for goods,
Q134: Because of the unique characteristics of services,
Q135: Perceived risk has two components: uncertainty and
Q136: In purchasing auto insurance, the uncertainty component
Q137: In comparing service vendors within a service
Q138: The first step a consumer takes in
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