Because of the service characteristic of variability, a service must be performed and consumed at the same time, making the quality of the service highly dependent on the ability of the service provider and the quality of the interaction between the customer and the service provider.
Correct Answer:
Verified
Q123: Services possess four inherent characteristics: intangibility, perishability,
Q124: Services vary in terms of their degree
Q125: Because of services' intangibility, consumers have a
Q126: The optimal level of demand for a
Q127: Matching supply and demand is critical for
Q129: While most variability in a service is
Q130: Variability of a service refers to the
Q131: Involvement refers to the level of mental
Q132: For services, more so than for goods,
Q133: For services, distribution is defined as the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents