Instead of using the gap theory to measure service quality, a firm can use internal measures such as empathy, assurance, and responsiveness.

Name: Instead of using the gap theory to measure service quality, a firm can use internal measures such as empathy, assurance, and responsiveness.
Brand: Quizplus
Rating: 5.0 (47 reviews)

Question

Quizplus · Accepted Answer

Instead of using the gap theory to measure service quality, a firm can use internal measures such as on-time delivery, the number of complaints filed, the number of personal requests filled.

Instead of Using the Gap Theory to Measure Service Quality