According to the textbook, the battle of the brands is the conflict between
A) retail brands
B) manufacturers' brands
C) leading industry brands, such as Coke and Pepsi
D) manufacturers and resellers to promote their own brands

Question

Quizplus · Accepted Answer

The battle of the brands refers to the competition between manufacturers and resellers (retailers) as they each try to promote their own brands to consumers.

According to the Textbook, the Battle of the Brands Is