For manufacturers to build consumer preference for manufacturers' brands, manufacturers must
A) invest heavily in advertising of their brands
B) rely on retailers to stock their brand
C) rely on trade promotions to push their brands through the channel
D) invest heavily in sales promotions and deals for consumers

Question

Quizplus · Accepted Answer

Investing heavily in advertising helps build brand awareness and consumer preference by communicating the brand's value and benefits directly to consumers.

For Manufacturers to Build Consumer Preference for Manufacturers' Brands, Manufacturers