In terms of a brand strategy, a line extension is
A) using one brand name for more than one product
B) extending the existing brand name by introducing new product offerings in an existing product category
C) using different brand names for products that the firm sells in the same product category
D) using an existing brand name to introduce products in a new product category

Question

Quizplus · Accepted Answer

A line extension involves introducing new product offerings under an existing brand name within the same product category.

In Terms of a Brand Strategy, a Line Extension Is