In terms of a brand strategy, a family brand is
A) using one brand name for more than one product
B) extending the existing brand name by introducing new product offerings in an existing product category
C) using different brand names for products that the firm sells in the same product category
D) using an existing brand name to introduce products in a new product category

Question

Quizplus · Accepted Answer

A family brand strategy involves using one brand name for multiple products, allowing the brand to leverage its reputation across different products.

In Terms of a Brand Strategy, a Family Brand Is