_____ involves the owner of a brand name product allowing a manufacturer or a reseller to sell the product under the owner's brand name in return for a fee.
A) Branding
B) Slotting fees
C) Co-branding
D) Licensing

Question

Quizplus · Accepted Answer

Licensing involves the owner of a brand name product allowing another party to sell the product under the owner's brand name in exchange for a fee.

_____ Involves the Owner of a Brand Name Product Allowing