Introducing a new product in a new product category using the current brand name is a
A) line extension
B) brand extension
C) family brand
D) blanket brand

Name: Introducing a new product in a new product category using the current brand name is a A) line extension B) brand extension C) family brand D) blanket brand
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand extension involves using an existing brand name to launch a product in a new category, leveraging the brand's established reputation.

Introducing a New Product in a New Product Category Using