Extending the existing brand name by introducing new product offerings in an existing product category is a
A) line extension
B) brand extension
C) family brand
D) co-brand

Name: Extending the existing brand name by introducing new product offerings in an existing product category is a A) line extension B) brand extension C) family brand D) co-brand
Brand: Quizplus
Rating: 4.7 (34 reviews)

Question

Quizplus · Accepted Answer

Line extension involves introducing new product offerings in an existing product category under the same brand name.

Extending the Existing Brand Name by Introducing New Product Offerings