In the process of screening new product ideas, the goal is to ensure the new product
A) is superior to competitive offerings
B) fits well with the target consumers' needs as well as the overall mission of the firm
C) will earn an acceptable rate of return for the firm
D) offers consumers some type of advantage over competing brands

Question

Quizplus · Accepted Answer

The primary goal of screening new product ideas is to ensure they align with the target consumers' needs and the firm's overall mission, which helps in determining the potential success and strategic fit of the product.

In the Process of Screening New Product Ideas, the Goal